Netflix | The Witcher
When Netflix announced the producing of first season of The Witcher, fans were worried that it would not match their expectations. That's why we made Netflix behave just like a true fan to release the show in Brazil. We identified that The Witcher fans had one behavior in common: they enjoy staying all night up playing games. With that in mind, we brought together the perfect specialists squad and made a 7-hour live stream so fans would stay up all night long to await for the season availability on Netflix, at 5AM. The only subject on the live show was The Witcher, of course. Fans really loved it and we reached the 1st position at Twitter's worldwide TT's, even competing with de US debate and the releasing of Star Wars' new movie.
Post announcing the show
The Witcher fan: a
Me: Anyone asked for a 7-hour live show? Corujão The Witcher, from 10PM until the series premiere, at 5AM.
After surviving a 7-hour live show, we made a certificate so fans would post it on their social media accounts.
Medieval feast, one of the live show's attractions.
We also made true The Witcher replicas to give to fans as a gift.