Netflix | Fate: the Winx Saga

Netflix | Fate: The Winx Saga

To launch the new Netflix title Fate: The Winx Saga, we did a complete fan service. In Brazil, people went crazy as soon as they found out that the popular cartoon opening theme was out of the live action. In response to that, we brought the theme back with a TikTok dance challenge. To present and perform it, we invited Brazil's most well-knowns BFFs - true friends, just like the Winx squad: Bruna Marquezine and Sasha Meneghel. Results were absolutely amazing: our challenge became the biggest branded content ever posted on TikTok, with 2.5 billion views.