McDonald's | Marcoach
To announce the new classics’ price at McDonald's we called Marcão, a well-known McDonald's character in Brazil famous by his power of saving money whenever he goes to Mc. But this time, we invited Marcão to be Marcoach, the success-lead coach who will teach everything he knows so you can save money at McDonald's too. Everything in a very-coachy-language, of course.
In addition to the film, we did a responding campaign across McDonald's social media in which Marcoach would give his very precious advices to everyone with a money problem in his own way.
Examples:
@Rafaela Santurian wrote:
Marcão, I took the special credit 5 months ago and can't pay it. Help me!
McDonald's responded (text inside image):
Rafaela, believe what your credit tells you: you are special.
@Tânia Roiphe wrote:
Marcão, when my daughter was little, I used to take her to McDonald's every weekend. Now that she's big and has her own work, she could take me to McDonald's once in a while, don't you think?
McDonald's responded (text inside image):
Tânia, so your daughter take you to McDonald's do what the great leaders do: require it immediately.
We even did Marcoach's LinkedIn official profile.
We also made other films with Marcoach, each one using a different situation so Marcão could announce McDonald's new prices.
