On this integrated campaign, we reclaimed an "old" format of Qualy's campaign: the "sitcom" ads, that made a huge success in the 90's, starring the Qualy Family. But in this new season, our job was to bring some fresh plots to the story, updating the brand and making the product and our characters relevant to the public again. To increase the campaign's reach, the guests are all well known influencers.
Digital Content
The main differential of this campaign were the digital contents. Everything was thought and specially produced considering each platform/format. This way we were able to build the family's characters and deepen in their personal characteristics.
Exclusive content created for:
Facebook Video Ad + Link Ad
Instagram Stories + Timeline posts
YouTube Bumper Ad
Note: As it was a long campaign, we created lots and lots of contents exclusively to these platforms. That's why it was impossible to display them all here (believe me, you would take forever to see it all). But if you're interested, reach me @ my e-mail and I can tell you everything about it.
We also produced exclusive content with the influencers, always thinking about the format/platform it would be featured.