McDonald's | Slumber Party @BBB

McDonald's - Slumber Party @ Big Brother Brasil

In these pandemic times, Big Brother Brasil became the most commented show on TV - and also the most watched. As one of the show's official sponsors, McDonald's did a super party to entertain the confined participants. In order to promote our McDelivery platform, we created a slumber party in which each person wore a McDonald's-related pijama and the party's decor was all about really cozy couches. We even built a true McDonald's kitchen structure on the show's backstage in order to produce McDonald's products in it's proper way: the same way it's done in our restaurants. BBB's participants went crazy with the upcoming combos that were delivered to them all night long. Also, people on social media only talked about our slumber party making possible for us to be on Twitter's Trend Topics with 7 different terms. We even got the “title” of most effective merchandise ever done on the show in it's 21 years of history by Chico Barney, BBB's most respected commentator.
Case study coming soon.