McDonald's | Méquizice
Everyone has its own way of enjoying McDonald's meals: some like to take the pickles off the sandwich; some like do dip the fries in the sundae; and there are people who even like to put the fries inside the sandwich. To celebrate those ways of eating McDonald's, we made this campaign and finally gave a name to this strange but true behavior: Méquizice.
As McDonald's was one of Big Brother Brasil's sponsor, we even made a new version of the show's famous vignette presenting every participant and their Méquizices.