McDonald's | CanuTasty
Giga Tasty is McDonald’s biggest sandwich ever released in Brazil. It’s giant! So to tell this great news, we called the most popular, big, loud and exaggerated field reporter in the country: Márcio Canuto, AKA “The human CAPS LOCK”. At 73, he recently got retired, and with no more contract restrictions, it was the perfect timing to have him for the first time ever in advertising. Famous for covering the carnival and the world cup since forever, he always appears surrounded by partying people, screaming and trolling the ones he interviews with tricky questions and even a caring slap in the face, followed by a cute apologizing armlock, precious moments that became eternal memes. This expansive, friendly and funny personality was all we needed to revisit his memes, now bringing a new and really giant character to the story: the Giga Tasty.
