The car industry knows that, when people test-drive cars, they become more willing to buy it. But yet, it's not easy to convince people to go to the dealers and actually do the test-drive. To solve this problem, we "took" the test-drive to them. We partnered with 99Taxis app and, during 7 days, over 100 people called a cab and had a test-drive experience on board of the brand new Renault Sandero.
