Brahma Beer | Barretos capital of Brazil.
Barretos was already known as the capital of sertanejo. But in 2017 we made a huge integrated campaign to turn Barretos into the capital of Brazil. After all, during the month of August, the city feels like the most important place in the country due to it's major event: the Festa do Peão.
Barretos - The Documentary
There was even a documentary to tell how the city has earned the right to feel as Brazil's Capital.
Barretos Monument
In order to leave a mark of this campaign to the city of Barretos, we added the greatest icon of sertanejo music to the “Monumento do Peão”, the city's monument: a 17 meters guitar. The guitar statue was signed up by all those people - major sertanejo singers included - who supported our petition in order to make Barretos the capital of Brazil.
