McDonald's - Méqui
We always have that affectionate nickname for those we love. With McDonald’s here in Brazil things couldn't be different. That’s why our beloved Méqui adopted this and some other nicknames people call it in it's facades around the whole country.
And the fun continued on social media: we asked our McFans which was the nickname they referred McDonald's to. Fans really engaged and we posted over 2000 custom front signs in real time in response to their comments.
We made customed “Big Méqui” packages.
McDonald’s named its 1000th restaurant in Brazil as “Méqui 1000”.
The campaign was chosen by 100 creative leaders as the 5th best campaign in Brazil.
